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Behavioral Finance


For immediate release


Leigh Anne Weller, Director of Client Services

Jennifer J. Johnston Receives Behavioral Financial AdvisorTM Designation

Atlanta, GA —– The Kaplan University School of Professional and Continuing Education in conjunction with Think2Perform® has awarded Jennifer J. Johnston the Behavioral Financial Advisor™ designation. The BFA™ designation represents Johnston’s additional training on the integration of behavioral techniques that are founded in traditional finance, psychology and neuroscience. These behavioral techniques will assist the advisor and the client in making better decisions with and about money in the presence of competing and difficult to deal with emotions. The integration of these concepts from the fields provides a framework for helping clients make better decisions throughout the financial planning process by aligning the plan with each client’s personal values while helping them achieve their goals along the way. Improving decision-making behavior increases the effective usage of the financial plan by positively influencing spending and saving behavior. BFA™ professionals are required to complete 20 hours of continuing education annually.

Jennifer J. Johnston is President and CEO of genFinance, LLC. genFinance, LLC provides comprehensive financial services and specializes in life stage planning for all generations represented in the client’s family tree.

Since joining Triad Advisors, LLC. as her chosen Broker Dealer, over 15 years ago, Jennifer and her staff attend conferences and training workshops in an ongoing effort to best serve their clients.

I’ve been committed to taking part in training opportunities and professional development conferences throughout my career because they not only educate me about trends in the industry, but they provide me with tangible solutions to running a better business and meeting my clients’ needs,” Johnston said.

About Think2Perform

Think2Perform has trained thousands of advisors on the concepts of Behavioral Financial Advice across the globe, including the United States, Canada, Brazil, Spain, Germany, Netherlands, Ireland, UK, India, Malaysia, Korea, Australia, New Zealand and Puerto Rico.

Securities and Advisory Services offered through Triad Advisors, LLC. Member FINRA/SIPC. genFinance, LLC and Triad Advisors, LLC are not affiliated.

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